Assignment 9- "Testing the Hypothesis, Part 2

Overview:
I interviewed three males and two females. I felt that interviewing both genders would capture the true demographic of golfers. However, since male golfers make up 62.5% of all golfers in the world, I figured having an extra male would be a more accurate assessment. Anyways, this is what I found when analyzing the "who's, what's and why's" that lie outside the boundary of the traditional boundary definition of my hypothesis:
Who- This is anyone who has an interest in/plays the game of golf. However, for my opportunity idea I was specifically trying to target novices of the game. This is because if their first ever club purchasing experience is from a company that refurbishes, and promotes an all-inclusive approach to the game, they will be more likely to carry that attitude with them to the courses they play/any other golf related event. Ideally, this will create a better stereotype for the game of golf that doesn't just include wealthy individuals. With that being said, anyone outside of my "who" boundary would be intermediate to advanced skill-level players who have already been "grandfathered" into the traditional view towards the game.
What- To eliminate the common perception of golf being a game for the wealthy only. Holistically, this is the same as trying to rid of discrimination within our society. Therefore, I feel that the only people outside of this boundary are wealthy individuals who want to keep golf the way it is in order to promote their feeling of exclusiveness. I wouldn't say that these people represent racists, homophobics, etc... However, if you're using the same holistic approach that relates to my specific cause, it would be anybody who wants to keep discrimination alive. No bueno...
Why- In order for golf to be enjoyed by people of all walks of life. The lessons that you learn from advancing in the game also teach you a lot about yourself and how to succeed in the world. The underlying cause of an outsiders need(wealthy golfers) is no different from my target consumers in this sense. However, I will assume that they do not want golf to be enjoyed by all(although this isn't the case for all of them). Therefore, outsiders only share "half" of the need for why in regards to my opportunity.

Who	Inside: Novices to the game of golf who need clubs at a discounted price.	Outside: Intermediate to advanced players who have been fortunate enough to take up the game in a traditional manner.
What	To eliminate the common perception of golf being a game for the wealthy only	People who want golf to be for the more fortunate only.
Why	In order for golf to be enjoyed by people of all walks of life. The lessons that you learn from advancing in the game also teach you a lot about yourself and how to succeed in the world.	For golf to not be enjoyed by everyone, but still agree with the life lessons taught by the game amongst themselves.

  Summary:

After working through this exercise, I can conclude that the outsiders to my boundaries were exactly as I'd thought they'd be. The only exception would be that the outsiders "why" is partially shared with the insiders in that they both agree to the life lessons taught by the game.