1. "You"- Seeing that golf is my passion, it was an easy decision for me to come up with a business idea that involves the game. I have almost a decade of experience playing the game, as well as immersing myself in the culture that surrounds it. I know a lot about the mechanics of the swing, as well as the importance of custom-fit equipment. Ideally, I'd like to have a business that utilizes this aspect of the game when serving our customers while also trying to expand the traditional demographic of golfers. If this ever became a reality, it would essentially be my life.
2. "What are you offering to customers?"- In my previous assignments, I've stated that I would like to offer custom-fit equipment at a fraction of the price of any other custom-fit, high-quality golf equipment on the market today. My initial idea was to refurbish existing company's golf clubs and custom-fit it with a specific shaft, lie angle, etc... from there. However, I feel that this isn't innovative enough and probably won't be successful in the long-run. Also, I could run into a lot of legal issues as well in terms of trademarking, etc... Therefore, I'm not sure what I want to offer yet. I've been brainstorming some other ideas such as an app that can analyze your swing and tell you the exact specifications of what kind of clubs you would need that fit your body type, swing type, etc... However, this wouldn't really relate to the social responsibility aspect of my mission.
3. "Who are you offering it to?"- As aforementioned, I would like to target an alternate market than what marketers in the golf industry would normally target when trying to sell golf equipment. Golf is a game that has historically been played by people of higher class, and golf companies have capitalized on this by putting no restraints on the materials they use to make clubs. While this no doubt enhances performance characteristics, it allows these companies to charge massive premiums on their clubs to make their desired profit. Therefore, I would like my club manufacturing company to be able to offer "on par" level equipment as compared to the giants like Titleist, Taylormade, etc... However, there has to be some form of material you can use that will allow you to acheive the desired cost effectiveness while having the same performance results. This will open up golf to a completely new demographic for the better.
4. Why do they care?- Consumers in the golf world would appreciate the decrease in cost with the same results as their old clubs, as everyone loves a discount! However, people who were never able to play the game but always wanted to will truly enjoy this new concept to the equipment side of the game. The expanded life approach attained from taking the game seriously will be the true benefit that will drive their loyalty to the brand. They will be the repeat customers that would provide most of the business for the foreseeable future.
5. What are your core competencies?- Our commitment to diverseness yet still allowing everyone to be included is what will set us apart from the rest of the golf industry. By exemplifying this in our day to day business practices in unison with charitable marketing practices, we will show the world why we are so committed to our initial cause: making golf available for everyone.
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